ICONS
Prominent leaders who have continued to drive digital health forward
Joanna Strober
CEO
Midi Health
Joanna is the CEO of Midi Health, the leading virtual care clinic focused on women navigating midlife hormonal transition. A successful serial entrepreneur, Joanna previously served as founder of Kurbo, the first digital therapeutic for childhood obesity, which she sold to Weight Watchers. Prior to becoming a founder, Joanna spent more than 20 years investing in health and consumer companies. Recently named to the “Forbes 50 Over 50” list, Joanna is a frequently quoted expert on issues related to digital health, women in business, startups and leadership. Joanna is also the author of the book, “Getting to 50/50,” a primer on how women can succeed and thrive at work and at home.
Q: What motivates you to continue working towards change each day?
A: I am most motivated by the women who come up to me every day, hug me, and tell me that I changed their lives. They tell me that they had lost hope and Midi's expert providers, listened to them, treated them and gave them their lives back.
Q: What accomplishment(s) are you most proud of from 2023?
A: We scaled Midi's insurance covered expert care to all 50 states!
